Advertise In Philadelphia Advertise In Philadelphia

Where Will Philadelphia Consumers Do Their Holiday Shopping?

Oct 31, 2019 11:15:00 AM / by Larry Julius

Delaware Valley shoppers are expected to spend $12 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Philadelphia radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

Read More

0 Comments Click here to read/write comments

Topics retail, store traffic, best time to advertise, holiday shopping, consumer spending, small business owner, radio advertising, holiday spending

Holiday Shopping: Delaware Valley Retailers Prepare For A Big Year

Oct 11, 2019 7:17:00 AM / by Larry Julius

Delaware Valley consumers are expected to spend $12 billion on this year's holiday shopping, based on predictions by the National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most Delaware Valley retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, retail, christmas shopping, holiday shopping, black friday

Subscribe To Advice

New call-to-action

Recent Posts