If you were one of the 3,830,493 adults who tuned-in to a Philadelphia radio station last week, it is likely you heard a commercial for Indeed. That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.
There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them.
This is not unlike the predicament of Delaware Valley small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.
What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.
It turns out that advertising on Philadelphia radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.