In 1922, when WGL-AM became the first radio station in Philadelphia, many considered the medium a fad. Even in 1937, a hit song written by George Gershwin, Our Love Is Here To Stay, proclaimed radio to be a "passing fancy and in time may go".
Philadelphia radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo. More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.
As the Coronavirus pandemic rolls over into a second year, Philadelphia radio has hung tough and not ceded its ground despite listener's shifting lifestyles. This is crucial news for small business owners who depend on local stations to market their goods and services.