Marketing To Mothers In The Delaware Valley

Written by Larry Julius | Sep 12, 2019 11:34:00 AM

Advertising on Philadelphia radio stations is the best way for small business owners to reach the lucrative, local mother market in the Delaware Valley. Here's why.

Local consumers will spend $93 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally, there are more than 583,416 mothers with children under the age of 17 at home.

Delaware Valley small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

32% more likely to get married
36% more likely to buy a major appliance
39% more likely to purchase carpet/flooring
45% more likely to buy a new mattress
52% more likely to buy a new vehicle
56% more likely to move
95% more likely to buy new furniture
97% more likely to buy a smartphone
101% more likely to refinance a mortgage

There are three things these moms have in common. They are women. They have kids at home And, almost every single one of them, 91.9% to be exact, listens to Philadelphia radio stations each week. This is a significantly higher percentage than tune-in to local TV; reach local newspapers; or login to Facebook.

All moms are valuable, of course, but it's Delaware Valley's working mothers who have the most money to spend at local businesses.

Advertising on Philadelphia radio stations is, clearly, the best way for local business owners to reach working moms. More than 92% of all employed mothers tune-in each week.

A recent study by Nielsen that reach is the second most important component of an advertising campaign for driving sales. It's second only to the creative elements.

To reach both working and stay at home mothers, no other medium comes close to advertising on Philadelphia radio stations.

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