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Advertising On A Budget? Why Philadelphia Radio Makes Sense.

Nov 26, 2019 1:40:39 PM / by Larry Julius

Over the next 12 months, Delaware Valley  consumers are expected to spend $103.4 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Philadelphia radio advertising to market their goods and services since 1922. That's the year three local retailers each put a Philadelphia radio station on the air.  These included John Wanamaker's WOO, Strawbridge & Clothier's WFI, and Gimbel Brothers' WIP.

Today, Philadelphia radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Best Way To Advertise, Co-op, Cooperative Advertising, Dayparts, Time of Day, commercial length, best time to advertise, radio advertising, advertising on a budget, philadelphia radio, indexing

The Best Time Of Day To Advertise On Philadelphia Radio

Jul 31, 2019 1:49:32 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your Delaware Valley small business to market its goods and services.

You have learned, for instance, 3,830,493 consumers regularly tune-in to their favorite Philadelphia radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Philadelphia radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This would be a remarkable return-on-investment for any Delaware Valley small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Philadelphia radio?

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising., Effective Radio Commercials, Dayparts, Time of Day

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