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Advertise In Philadelphia: Reaching Mother's Day Shoppers

Feb 7, 2020 8:27:00 AM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when Delaware Valley small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Philadelphia area consumers spent more than $416-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Philadelphia radio is the best choice.

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Topics Best Way To Advertise, Restaurant Advertising, newspaper advertising, retail, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, facebook advertising, small business, digital advertising, mother's day, restaurant marketing

Best Way To Advertise A Pizza Restaurant in The Delaware Valley

Jan 7, 2020 4:39:53 PM / by Larry Julius

Philadelphia area consumers cannot get enough pizza.

In 2012, there were just about 1,750 local pizza restaurants. Today, however, that number has grown to 1,900. In 2019, these establishments racked up $890,000,000 in total sales.

Fifty-nine percent of pizza sales in the Philadelphia area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in the Delaware Valley  requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every local  small business advertise consistently.  

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Topics Best Way To Advertise, Restaurant Advertising, Pandora, Spotify, newspaper advertising, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, small business, digital advertising, Pizza Restaurant

The Best Way To Advertise A Restaurant In The Delaware Valley

Jul 27, 2019 9:05:52 PM / by Larry Julius

"I credit a ton of our restaurant's success to the advertising we do on Philadelphia radio," says Bonnie-Lynn Schneider. "Without it, I would have no other way to reach new customers from such a wide area."

Over the next 12 months, consumers in the Delaware Valley will spend $11.4 billion in local restaurants and drinking establishment. Dining out accounts for almost 10% of the area's retail economy. Ms. Schneider grabs more than her fair share of those dollars even though her restaurant is in the middle of nowhere.

Since 1927, Ms. Schneider and her family have owned and operated the Pic-A-Lilli Inn on Route 206 in Shamong, New Jersey. That's about a 51-minute drive from Center City, Philadelphia.

The Pic-A-Lilli began life as Snyder's Luncheonette and was owned by Ms. Schneider great-grandfather. When Mr. Snyder passed away ten years later, his daughter Lillian and her husband Pickett Russell, Senior took over the restaurant.

The two new owners decided to combine their first names to create the new moniker, Pic-A-Lilli.

Ms. Schneider joined the family business full-time in 1987 after graduation from Stockton University with a degree in business and marketing. She became the fifth generation of Snyder's to help run the Pic-A-Lilli Inn.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Restaurant Advertising, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia

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