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Best Way For Insurance Agents To Advertise In Philadelphia

Jan 29, 2020 7:58:54 AM / by Larry Julius

If you were one of the 3,830,493 consumers who tuned-in to a Philadelphia radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in the Delaware Valley.

Each year, Philadelphia area consumers spend $7.4 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 9300 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 373,000 policyholders in the Delaware Valley are planning to switch insurance providers during the next 12 months.

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Topics Best Way To Advertise, small business owner, radio advertising, small business, home buyers, real estate, car insurance, automotive, car buyers, insurance, insurance agent, home insurance

Small Business Advertising: Reaching Philadelphia Furniture Shoppers

Jan 20, 2020 7:23:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for Delaware Valley furniture stores.

In 2019, local consumers in the Philadelphia area spent $2.2 billion on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a Delaware Valley small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics Millennials, newspaper advertising, social media advertising, television advertising, Online Advertising, consumer spending, small business owner, radio advertising, facebook advertising, small business, digital advertising, mattresses, home buyers, real estate, furniture

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