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Web Traffic Is Soaring For Philadelphia Small Business Owners

Apr 24, 2020 2:38:29 PM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Delaware Valley small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Philadelphia area consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borell told members of Philly's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

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Topics Best Way To Advertise, attribution, Online Advertising, consumer spending, small business owner, radio advertising, small business, website traffic, covid 19, coronavirus, corona, website visits, e-commerce

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