Advertise In Philadelphia Advertise In Philadelphia

Web Traffic Is Soaring For Philadelphia Small Business Owners

Apr 24, 2020 2:38:29 PM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Delaware Valley small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Philadelphia area consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borell told members of Philly's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, attribution, Online Advertising, consumer spending, small business owner, radio advertising, small business, website traffic, covid 19, coronavirus, corona, website visits, e-commerce

Should Phone Numbers Be Used When Advertising On Philadelphia Radio?

Dec 3, 2019 7:31:00 AM / by Larry Julius

When a Delaware Valley small business owner buys a 60-second commercial on a Philadelphia radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the advertiser's marketing objective

A telephone number comprises seven words. Ten when the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total allotment.

So, should a Philadelphia area business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

Read More

1 Comment Click here to read/write comments

Topics Best Way To Advertise, Effective Advertising., radio advertising, small business, philadelphia radio, phone number, vanity number, website traffic

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts