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Grab A Larger Share Of Philadelphia's Accelerating Retail Spending

Mar 4, 2021 1:06:09 PM / by Larry Julius

Delaware Valley consumers are expected to spend upward of $72.1-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Philadelphia radio.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, retail, consumer spending, small business owner, radio advertising, small business, website traffic, Retail Sales, retailer, retail stores, small business marketing, online shopping

5 Key Advertising Stats Philadelphia Small Business Owners Should Know

Feb 22, 2021 1:15:18 PM / by Larry Julius

Since 1922, advertising on Philadelphia radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Delaware Valley business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Philadelphia radio.

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Topics Radio Listening, roi, return on investment, Online Advertising, website traffic, reach, retail stores, website visits, in-car audio, radio commercials, listening location, advertise on Philadelphia Radio, best way to advertise in philadelphia

What Is The Best Way To Reach Online Shoppers In Philadelphia?

Nov 17, 2020 9:04:10 AM / by Larry Julius

Delaware Valley shoppers are expected to spend a record $13.2 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 81.3% of Philadelphia area consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

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Topics Best Way To Advertise, attribution, retail, Online Advertising, radio advertising, website traffic, digital advertising, Retail Sales, retailer, retail stores, website visits, e-commerce, advertise on radio, online shopping

Web Traffic Is Soaring For Philadelphia Small Business Owners

Apr 24, 2020 2:38:29 PM / by Larry Julius

Since the onset of the Coronavirus crisis, consumers are not flocking into the showrooms, storefronts, offices, or dining rooms of Delaware Valley small business owners. It turns out, though, social distancing has not proven to be an impediment to shopping.

Philadelphia area consumers are still spending money despite the chaos imposed by the pandemic, according to Gordon Borrell, CEO of Borrell & Associates. His company specializes in the collection of marketing data from business owners across the country.

"During depressions, recessions, floods, hurricane, earthquakes, fires, and, now, pandemics, commerce goes on," Mr. Borell told members of Philly's small business community during a recent teleconference.

To prove his point, he shared research from IBISworld  which, indicates spending continues despite a plunge in consumer confidence.

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Topics Best Way To Advertise, attribution, Online Advertising, consumer spending, small business owner, radio advertising, small business, website traffic, covid 19, coronavirus, corona, website visits, e-commerce

Should Phone Numbers Be Used When Advertising On Philadelphia Radio?

Dec 3, 2019 7:31:00 AM / by Larry Julius

When a Delaware Valley small business owner buys a 60-second commercial on a Philadelphia radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the advertiser's marketing objective

A telephone number comprises seven words. Ten when the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total allotment.

So, should a Philadelphia area business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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Topics Best Way To Advertise, Effective Advertising., radio advertising, small business, philadelphia radio, phone number, vanity number, website traffic

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