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Political Advertising On Philadelphia Radio Sways Voters

Jul 7, 2020 3:40:21 PM / by Larry Julius

There are more than 3.5 million registered voters in the Delaware Valley. Here is the number by county:

  • Burlington, NJ: 329,605
  • Camden, NJ: 376,904
  • Gloucester, NJ 220,046
  • Bucks, PA: 461,327
  • Chester, PA: 360,387
  • Delaware, PA: 188,322
  • Montgomery, PA: 574,446
  • Philadelphia, PA: 1,080,764

According to Nielsen, Philadelphia radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics Best Way To Advertise, political advertising, issue advertising, radio advertising, voters, advertise on radio, election advertising, registered voters, likely voters, political rate card, political

Political Advertising: How To Reach Likely Delaware Valley Voters

Sep 9, 2019 7:03:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Delaware Valley, the most potent way to reach voters is on local radio.

Last week, for instance, 91.7% of all registered voters in the counties of Bucks, PA; Chester, PA; Delaware, PA; Montgomery, PA; Philadelphia, PA; Burlington, NJ; Camden, NJ;  and Gloucester, NJ. tuned-in to a Philadelphia radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, advertising on Philadelphia radio, political advertising, advertise in delaware valley, issue advertising

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