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Best Way To Reach Philadelphia Halloween Shoppers

Sep 23, 2021 2:25:55 PM / by Larry Julius

Delaware Valley business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Philadelphia area consumers are expected to spend a record $168,897,535 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Philadelphia small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

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Topics roi, return on investment, households with children, retail, halloween, best time to advertise, radio advertising, pet owners, pet owner, Retail Sales, retailer, retail stores, best way to advertise in philadelphia, retail spending, return on advertising investment, children

Back To School Shopping: Philadelphia Businesses Expect Record Sales

Jul 29, 2021 3:11:24 PM / by Larry Julius

There are 780,500 school-aged children in the Delaware Valley.  Based on forecasts from the National Retail Federation (NRF), local parents are expected to spend a record $617.9 million to prepare these kids to return to the classroom this fall. 

Overall, the NRF expects back-to-school shoppers to spend almost 10% more in 2021 than they did last year.

“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, and they did it with an incredible amount of resolve and flexibility,” NRF President and CEO Matthew Shay said. “We enter the new school year with plans to return to the classroom and retailers are prepared to help Americans find and purchase whatever they need to make this transition as seamless as possible.”

According to the NRF, more than 51% of parents have already started buying for their K-12 students.  But, for Philadelphia business owners there is still time to benefit.

The NRF reports that nearly 76% of K-12 shoppers are still waiting on lists of school supplies needed. On average, consumers have only completed 18% of the shopping.

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Topics households with children, retail, best time to advertise, radio advertising, parents, Retail Sales, retailer, retail stores, back-to-school, millennial parents, best way to advertise in philadelphia, retail spending, children

Philadelphia Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 9:03:46 AM / by Larry Julius

Delaware Valley consumers are expected to spend $141 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.5 million Philadelphia adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Philadelphia small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Philadelphia radio is the best way to reach holiday shoppers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, working mothers, households with children, retail, halloween, small business owner, holiday spending, small business, parents, Retail Sales, retailer, retail stores, small business marketing, millennial parents

Marketing To Mothers In The Delaware Valley

Sep 12, 2019 7:34:00 AM / by Larry Julius

Advertising on Philadelphia radio stations is the best way for small business owners to reach the lucrative, local mother market in the Delaware Valley. Here's why.

Local consumers will spend $93 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. Locally,  there are more than 583,416 mothers with children under the age of 17 at home.

Delaware Valley small business owners need to pay special attention to these mothers and their wallets. For example, compared to the general population, over the next 12 months, local moms live in households that are

  • 32% more likely to get married
  • 36% more likely to buy a major appliance
  • 39% more likely to purchase carpet/flooring
  • 45% more likely to buy a new mattress
  • 52% more likely to buy a new vehicle
  • 56% more likely to move
  • 95% more likely to buy new furniture
  • 97% more likely to buy a smartphone
  • 101% more likely to refinance a mortgage
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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise In Philadelphia, advertise in delaware valley, working mothers, households with children, mothers

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