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Philadelphia Homeowners Plan To Spend Stimulus Cash On Improvements

Mar 15, 2021 1:52:00 PM / by Larry Julius

Delaware Valley residents will begin receiving economic stimulus checks  from the Internal Revenue Service as early as today.  In all, local consumers will receive more than $6.6 billion in payments.

This infusion of cash into the Philadelphia area economy was authorized by Congress last week in the American Rescue Plan legislation. 

The stimulus relief legislation calls for a one-time payment of $1,400 to single adults. Married couples who filed jointly will receive $2,800 total ($1,400 apiece). Families will get an additional $1,400 for each eligible dependent regardless of age. A family of four could get $5,600 in total payments. Like the second round of stimulus payments, the third round specifically prohibits payments to anyone who died before January 1, 2020.

Many of the stimulus dollars will end up in the wallets of 1.3 million Philadelphia area homeowners. Based on research from Modernize, a leader in the home improvement and home services industry, 57% of these consumers are planning to spend all or part of their checks on home improvement projects.

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Topics Best Way To Advertise, Home Improvement, roi, return on investment, radio advertising, home remodeling, home owners, best way to advertise in philadelphia, roofing, contractors, stimulus checks, replacement windows

Small Business Advice: Home Improvement Advertising In Philadelphia

Jan 2, 2020 9:57:16 AM / by Larry Julius

Consumers in the Delaware Valley spent a record $6.5 billion on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Philadelphia area small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Home Improvement, newspaper advertising, social media advertising, television advertising, Online Advertising, best time to advertise, small business owner, radio advertising, small business, digital advertising, home remodeling

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