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Keep Your Philadelphia Small Business Healthy During The Corona Crisis

Mar 16, 2020 1:47:06 PM / by Larry Julius & Bob McCurdy

The top concern of every Delaware Valley small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Philadelphia area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising cand fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics Best Way To Advertise, retail, recession, small business owner, radio advertising, small business, Retail Sales, covid 19, restaurants, coronavirus, corona, retail stores

Recession Advice For Delaware Valley Business Owners: Keep Advertising

Sep 27, 2019 8:41:00 AM / by Larry Julius

There have been more recessions in America than presidents, 47 vs. 45.  Many economists believe number 48 is looming.  

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Delaware Valley small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for Philadelphia area small business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

What you had for breakfast this morning may prove Mr. Ford's observation.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advice, roi, return on investment, retail, recession

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