Advertise In Philadelphia Advertise In Philadelphia

Advertising On Philadelphia Radio: The 3 Frequency Myth

Aug 18, 2021 3:43:49 PM / by Larry Julius

Every week, according to Nielsen, Philadelphia radio reaches 3.6 million adult consumers. This is significantly more people than are reached by local TV, cable, social media, streaming video, streaming audio, or newspapers.

Because of its humongous reach, area small business owners advertise on Philadelphia radio to successfully market the products and services they sell.

Many first-time advertisers on Philadelphia radio will ask how many times a consumer needs to hear a commercial before they become a customer.  Often the business owner is told that to be effective, a consumer needs to be exposed to a message three times before they will buy.  Unfortunately, this prescription for a three-time frequency is more myth than substance.

A study by Nielsen provides some data-based insights about effective frequency, But first, here's the origin of the mythological rule of three.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Effective Advertising., small business owner, radio advertising, frequency, small business, reach, reach and frequency, small business marketing, advertising reach, effective frequency

Get Advice Direct To Your Inbox

New call-to-action

Recent Posts