--- title: Advice | Advertise in Philadelphia | effective frequency description: effective frequency | Useful advertising advice for Delaware Valley business owners. --- [![Advertise in Wilmington](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/Philly_logo_stacked-1.png?width=469&height=164&name=Philly_logo_stacked-1.png "Advertise in Wilmington")](https://advertiseinphiladelphia.com/) - [Home](https://advertiseinphiladelphia.com) - [Resources](https://advertiseinphiladelphia.com/radio/) - [Advice](https://blog.advertiseinphiladelphia.com/) - [Advertise](https://advertiseinphiladelphia.com/advertise/) - [Sign up for free eBook](https://advertiseinphiladelphia.com/sign-up-for-free-ebook/)   ![philly_brands_HORIZONTAL_COLOR_updated_Revised](https://blog.advertiseinphiladelphia.com/hs-fs/hubfs/philly_brands_HORIZONTAL_COLOR_updated_Revised.png?width=1015&height=108&name=philly_brands_HORIZONTAL_COLOR_updated_Revised.png)  ## [Advertising On Philadelphia Radio: The 3 Frequency Myth](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-the-3-frequency-myth) Aug 18, 2021 3:43:49 PM / by [Larry Julius](https://blog.advertiseinphiladelphia.com/author/larry-julius) [![](https://f.hubspotusercontent00.net/hubfs/6611158/Effective%20Advertising%20On%20Boston%20Radio.png?noresize=true)](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-the-3-frequency-myth) Every week, according to Nielsen, Philadelphia radio reaches 3.6 million adult consumers. This is significantly more people than are reached by local TV, cable, social media, streaming video, streaming audio, or newspapers. Because of its humongous reach, area small business owners advertise on Philadelphia radio to successfully market the products and services they sell. Many first-time advertisers on Philadelphia radio will ask how many times a consumer needs to hear a commercial before they become a customer.  Often the business owner is told that to be effective, a consumer needs to be exposed to a message three times before they will buy.  Unfortunately, this prescription for a three-time frequency is more myth than substance. A study by Nielsen provides some data-based insights about effective frequency, But first, here's the origin of the mythological rule of three. [Read More](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-the-3-frequency-myth) 0 Comments [Click here to read/write comments](https://blog.advertiseinphiladelphia.com/advertising-on-philadelphia-radio-the-3-frequency-myth#comments-listing) Topics [Delaware Valley Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/delaware-valley-small-business-owner), [Philadelphia Small Business Owner](https://blog.advertiseinphiladelphia.com/topic/philadelphia-small-business-owner), [Small Business Advertising](https://blog.advertiseinphiladelphia.com/topic/small-business-advertising), [Effective Advertising.](https://blog.advertiseinphiladelphia.com/topic/effective-advertising), [small business owner](https://blog.advertiseinphiladelphia.com/topic/small-business-owner), [radio advertising](https://blog.advertiseinphiladelphia.com/topic/radio-advertising), [frequency](https://blog.advertiseinphiladelphia.com/topic/frequency), [small business](https://blog.advertiseinphiladelphia.com/topic/small-business), [reach](https://blog.advertiseinphiladelphia.com/topic/reach), [reach and frequency](https://blog.advertiseinphiladelphia.com/topic/reach-and-frequency), [small business marketing](https://blog.advertiseinphiladelphia.com/topic/small-business-marketing), [advertising reach](https://blog.advertiseinphiladelphia.com/topic/advertising-reach), [effective frequency](https://blog.advertiseinphiladelphia.com/topic/effective-frequency) [All posts](https://blog.advertiseinphiladelphia.com/all) ### Get Advice Direct To Your Inbox [![New call-to-action](https://no-cache.hubspot.com/cta/default/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439.png)](https://cta-redirect.hubspot.com/cta/redirect/6125763/2b69d2ad-f223-4b5a-ab4f-b81d28d0b439) ### Recent Posts