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Why Philadelphia Tax Preparation Professionals Must Advertise

Nov 12, 2019 4:54:30 PM / by Larry Julius

By April 15th next year, 2.1 million residents in the Delaware Valley will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Philadelphia area small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 975,000 local consumers will spend $188,000,000 with tax professionals. But, based on the average cost of services, more than $215,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, local tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for tax professionals is on Philadelphia radio stations. Here's why.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, retail, social media advertising, television advertising, consumer spending, small business owner, tax preparation, professional services

Where Will Philadelphia Consumers Do Their Holiday Shopping?

Oct 31, 2019 11:15:00 AM / by Larry Julius

Delaware Valley shoppers are expected to spend $12 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Philadelphia radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, store traffic, best time to advertise, holiday shopping, consumer spending, small business owner, radio advertising, holiday spending

Where Do Delaware Valley Consumers Spend Their Money?

Oct 15, 2019 7:47:00 AM / by Larry Julius

Delaware Valley consumers are expected to spend $103.4 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $50,228

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, retail, consumer spending, small business owner

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