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Advertising On A Budget? Why Philadelphia Radio Makes Sense.

Nov 26, 2019 1:40:39 PM / by Larry Julius

Over the next 12 months, Delaware Valley  consumers are expected to spend $103.4 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Philadelphia radio advertising to market their goods and services since 1922. That's the year three local retailers each put a Philadelphia radio station on the air.  These included John Wanamaker's WOO, Strawbridge & Clothier's WFI, and Gimbel Brothers' WIP.

Today, Philadelphia radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Best Way To Advertise, Co-op, Cooperative Advertising, Dayparts, Time of Day, commercial length, best time to advertise, radio advertising, advertising on a budget, philadelphia radio, indexing

Philly Business Owners Ask: How Long Should A Radio Commercial Be?

Aug 13, 2019 7:45:00 AM / by Larry Julius

Philadelphia radio stations offer different commercial length options to fulfill the marketing objectives and budgets of Delaware Valley small business owners.  The most common lengths are :60-seconds, :30-seconds, :15-seconds, and :10-seconds.

So, how long should a radio commercial on Philadelphia radio be? The simple answer: As long as necessary, but as short as possible.

According to "Seven Steps For Success", the length of a radio commercial should be determined, primarily, by the marketing objective of the underlying campaign.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Effective Advertising., Effective Radio Commercials, commercial length

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