Over the next 12 months, Delaware Valley consumers are expected to spend $103.4 billion at retail. To capture a larger share of this cash, local small business owners should consider advertising.
The US Small Business Administration recommends that every SWFL small business advertise consistently. “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.” The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."
Local business owners have depended on Philadelphia radio advertising to market their goods and services since 1922. That's the year three local retailers each put a Philadelphia radio station on the air. These included John Wanamaker's WOO, Strawbridge & Clothier's WFI, and Gimbel Brothers' WIP.
Today, Philadelphia radio, by any key advertising metric, is still the best way for business owners to reach local consumers.