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Best Way To Reach Philadelphia Halloween Shoppers

Sep 23, 2021 2:25:55 PM / by Larry Julius

Delaware Valley business owners who sell goods and services related to Halloween can expect far more treat than trick this year.

Based on estimates from The National Retail Federation (NRF), Philadelphia area consumers are expected to spend a record $168,897,535 on Halloween. This would be 19.3% more than was handed out in 2020.

The NRF estimates that 65% of consumers intend to celebrate Halloween or participate in Halloween activities this year, up from 58% in 2020 and comparable with 68% in 2019 before the COVID-19 pandemic.

The top ways consumers are planning to celebrate include handing out candy (66%), decorating their home or yard (52%), dressing in costumes (46%), carving a pumpkin (44%), and hosting or attending a party (25%).

Philadelphia small business owners looking to scare up a share of this Halloween cash will need to advertise to drive local consumers to their stores and websites. But, to make a difference, advertising needs to begin right away.

"This year consumers are shopping for Halloween items earlier than ever," says the NRF, "with 45% planning to shop in September or earlier and another 39% during the first two weeks of October."

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Topics roi, return on investment, households with children, retail, halloween, best time to advertise, radio advertising, pet owners, pet owner, Retail Sales, retailer, retail stores, best way to advertise in philadelphia, retail spending, return on advertising investment, children

Back To School Shopping: Philadelphia Businesses Expect Record Sales

Jul 29, 2021 3:11:24 PM / by Larry Julius

There are 780,500 school-aged children in the Delaware Valley.  Based on forecasts from the National Retail Federation (NRF), local parents are expected to spend a record $617.9 million to prepare these kids to return to the classroom this fall. 

Overall, the NRF expects back-to-school shoppers to spend almost 10% more in 2021 than they did last year.

“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, and they did it with an incredible amount of resolve and flexibility,” NRF President and CEO Matthew Shay said. “We enter the new school year with plans to return to the classroom and retailers are prepared to help Americans find and purchase whatever they need to make this transition as seamless as possible.”

According to the NRF, more than 51% of parents have already started buying for their K-12 students.  But, for Philadelphia business owners there is still time to benefit.

The NRF reports that nearly 76% of K-12 shoppers are still waiting on lists of school supplies needed. On average, consumers have only completed 18% of the shopping.

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Topics households with children, retail, best time to advertise, radio advertising, parents, Retail Sales, retailer, retail stores, back-to-school, millennial parents, best way to advertise in philadelphia, retail spending, children

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