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Real Estate Advertising in Philadelphia: Starter Home Sales Thriving

Jun 26, 2020 9:01:21 AM / by Larry Julius

From Cherry Hill to Bucks County (and every point in between), Delaware Valley real estate agents see a robust, post-pandemic market shaping up. Home sales are being driven by record low-interest rates.

The average rate for a 30-year fixed rate in June is 3.17%, according to Freddie Mac. This is down from 3.99% June of last year. That difference could save a Philadelphia area home buyer close to $30,000 over the term of a loan.

Data from the Federal Reserve indicates that one of the fast-growing segments of the current real estate market is starter homes. Sales in May for these modest price houses have risen above pre-COVID-19 levels and have hit a three year high.

Feuling the starter home market is demand from millennials. This generation now comprises 37% of all home buyers, says the National Association of Realtors Research Group.

To claim a large share of the market for starter homes, local real estate agents will need to advertise to attract these buyers.  By almost any metric, advertising on Philadelphia radio is the best way to reach millennials planning to buy a house, condo, or co-op over the next year.

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Topics Best Way To Advertise, small business owner, radio advertising, small business, home buyers, real estate, mortgage, mortgage rates, home sellers, advertise on radio, real estate agent

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