Advertise In Philadelphia Advertise In Philadelphia

Philadelphia Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 9:03:46 AM / by Larry Julius

Delaware Valley consumers are expected to spend $141 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.5 million Philadelphia adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Philadelphia small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Philadelphia radio is the best way to reach holiday shoppers.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, working mothers, households with children, retail, halloween, small business owner, holiday spending, small business, parents, Retail Sales, retailer, retail stores, small business marketing, millennial parents

Delaware Valley Retail: How Business Owners Scare-Up Halloween Sales

Sep 25, 2019 3:14:00 PM / by Larry Julius

Based on information from the National Retail Foundation, Delaware Valley consumers will be spending $138 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the Philadelphia area are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of local small business enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, advertise in delaware valley, retail, store traffic, halloween

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts