By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 17, the Governor of Pennsylvania locked the state down. This brought the Philadelphia area's $91.8 billion retail economy to a standstill.
As stores, restaurants, and offices in the Delaware Valley begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.
In a typical year, Philadelphia area consumers will spend more than $22 billion at car dealerships and auto part dealers. That spending, too, has stalled. The latest Nielsen study identifies loyal radio listeners as being 38% more likely to buy or lease a vehicle within 12 months of restrictions easing.
For almost every Delaware Valley small business category, loyal radio listeners will be the first to return as pandemic imposed restrictions are eased.
To claim a share of the post Coronavirus spending, will require local small business owners to advertise. Based on Nielsen's consumer study result, advertising on Philadelphia radio is the best option.