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Does Social Media Work For Philadelphia Retailers?

Mar 13, 2020 4:56:49 PM / by Larry Julius

Philadelphia area retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 2.8 million Delaware Valley adults use Facebook, Instagram, or Twitter. This equates to 66.5% of consumers.  This reach is rather anemic compared to Philadelphia radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Philadelphia radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics Best Way To Advertise, retail, social media advertising, small business owner, radio advertising, facebook advertising, small business, reach, retailer, instagram, facebook, twitter, engagement

Small Business Advertising In Philadelphia: Target The Cash

Mar 3, 2020 11:54:12 AM / by Larry Julius

Delaware Valley consumers spent more than $103 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 51.7% of retail dollars are spent by Philadelphia area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 41% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Delaware Valley small business owners to advertise.

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Topics Best Way To Advertise, newspaper advertising, retail, social media advertising, television advertising, store traffic, consumer spending, small business owner, radio advertising, small business, Retail Sales, retailer, baby boomers

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