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Help Wanted: The Best Way To Recruit Qualified Workers In Philadelphia

May 6, 2021 1:52:12 PM / by Larry Julius

The number of job openings in the Philadelphia area has exceeded pre-pandemic levels, according to the Bureau of Labor Statistics.  Businesses of all sizes are adding employees in a big way, according to the ADP Research Institute, but still, large numbers of positions remain unfilled.

With the Pennsylvania unemployment rate still at 7.3%, Philadelphia business owners wonder why they are having difficulty attracting applicants for open positions.

According to a recent article posted in The Economist, there are two major reasons why many sidelined workers aren't anxious to come to work. The first is fear.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, social media advertising, radio advertising, employment advertising, white collar workers, social media, online job boards, passive job seekers, active job seekers, LinkedIn, indeed, monster.com, zip recruiter

How To Bring Employees Back To Your Philadelphia Small Business

May 9, 2020 8:16:53 AM / by Larry Julius

In January, Delaware Valley small business owners were in a panic. The unemployment rate was at a record low 3.4%, and there were not enough workers to fill their open jobs. 

As of today, though, Pennsylvania is reporting that at least one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Delaware Valley small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, local small business owners are under pressure to fill open jobs. Advertising on Philadelphia radio is a potent way to attract and hire the needed employees.

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Topics Recruitment Advertising, Blue-Collar Workers, Find Qualified Job Canidates, Best Way To Advertise, Online Advertising, small business owner, radio advertising, small business, employment advertising, white collar workers, help wanted, staffing, online job boards

Employment Advertising: Reach 94% Of Qualified Candidates In Philly

Dec 26, 2019 12:21:38 PM / by Larry Julius

Delaware Valley small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Philadelphia area appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 3.4%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Philadelphia radio.

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Topics Recruitment Advertising, Best Way To Advertise, newspaper advertising, social media advertising, Online Advertising, small business owner, radio advertising, small business, digital advertising, employment advertising

Local Business Recruits Clinical Test Subjects Using Philadelphia Radio

Dec 5, 2019 8:16:00 AM / by Larry Julius

"When we recruit for study participants on Philadelphia radio, we always hit our goals," says Michelle Golding, Managing Director of Clinical Research at KGL Skin Study Center in Broomfield, PA. "Some of our studies require us to find up to 350 participants."

KGL provides independent clinical testing services to major pharmaceutical and cosmetic companies. These studies help determine the safety and effectiveness of a range of dermatology products including, topical drugs, cleansers, moisturizers, sunscreens, and acne treatments.

"Our company was founded in 1964 by Dr. Albert Kligman in 1964," says Ms. Golding. "He is considered the grandfather of dermatology. He set the standard for the testing we still use today."

"The first time we advertised on Philadelphia radio was two years ago.  We needed to recruit participants for an acne study that we were asked to conduct. It required us to find teens and young adults who have moderate to severe acne. This can be a very difficult group to reach. Our radio commercials brought in more than enough participants to fill the study."

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Topics Recruitment Advertising, Best Way To Advertise, Millennials, newspaper advertising, philadelphia radio, clinical testing, medical testing, teens

Recruitment Advertising: White-Collar Job Candidates In Philadelphia

Aug 2, 2019 7:55:48 AM / by Larry Julius

If you were one of the 3,830,493 adults who tuned-in to a Philadelphia radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also one of radio's biggest advertisers.

There is a good reason Indeed invested so heavily in radio advertising. The site has far more job openings posted than there are job-hunters to fill them. 

This is not unlike the predicament of Delaware Valley small business owners who are also having difficulty finding and hiring qualified candidates. These employee-strapped businesses can learn something from Indeed.

What Indeed has figured out is that there are not enough unemployed people or disgruntled white-collar workers searching for jobs. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Philadelphia radio is the best way for any business owner to recruit, hire, and retain passive, white-collar job seekers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Find Qualified Job Canidates, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

What Is The Best Way To Advertise In The Delaware Valley?

Jul 29, 2019 4:23:50 PM / by Larry Julius

If you don't have time to read this entire article, then I will tell you right now. The best way to advertise in Philadelphia and the Delaware Valley is on Philadelphia radio.

A vital function of advertising is to build mental availability, which nudges a consumer toward the purchase of a product or service. It also serves to provide public notice that a product or service exists and is available for purchase.

Consumers in the Delaware Valley area are expected to spend at least $98 billion at retail this year. To claim a greater share of this giant pool of cash requires local business owners of every size to advertise their goods and services. As Professor Jef Richards at Michigan State University points out, “Advertising is totally unnecessary…unless you want to make money."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works, Home Improvement, Advertise In Philadelphia, Advertising Advice, Advertising In Philadelphia, Radio Listening, Effective Advertising.

Small Business Owner Depends On Philadelphia Radio For Filling Jobs

Jul 24, 2019 12:39:48 PM / by Larry Julius

Nolan Painting is, by definition, a small business. But, this Havertown based company with 125 employees has grown to be the largest residential painting company in the United States.

For a local contractor to become that large is especially remarkable when the company only paints homes in Philadelphia, Bucks, Chester, Delaware, and Montgomery Counties.  This year, according to April Torrisi, Nolan Painting's Marketing Manager, "we are on track to do $12,000,000 in sales."

"Our company's founder, Kevin Nolan, has a goal of increasing sales by $1,000,000 every year," says Ms. Torrisi, "To add that much revenue we always need to find and hire more painters.  Recruitment advertising on Philadelphia radio is a powerful tool to help us stay fully staffed."

According to Ms. Torrisi, hiring qualified candidates is so vital to achieving the company's aggressive growth goals, that Nolan Painting invests 1.5% of total revenue back into recruitment advertising. This is on top of the 4% committed to traditional brand advertising.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Recruitment Advertising, Blue-Collar Workers, Small Business Advertising, Find Qualified Job Canidates, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Radio Advertising Works

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