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B2B Advertising: Recycler Finds Customers Using Philadelphia Radio

Nov 17, 2019 9:01:00 AM / by Larry Julius

"Had I realized that advertising on Philadelphia radio was so effective, I would have started sooner. It would have helped to build our business faster," says Frank Lobascio. He is the Managing Partner of Armor Metals and Recycling in Pennsauken Township, New Jersey.

The company recycles scrap metals, including copper, aluminum, brass, and steel. The company also recycles electronic equipment, wire, and computers.

Mr. Lobascio and his brother Joe founded the company in 2011 following the sale of the moving and storage company they operated for 32 years. Friends and relatives familiar with recycling thought it would be a good business for the brothers to try next.

"In the beginning, we could not afford anything like radio advertising. So, our only form of marketing was me. I literally went door-to-door, handing out my cards to businesses asking if I could buy their scrap metal and old computers."

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Topics Best Way To Advertise, radio advertising, recycling, scrap metal, small business, business-to-business, new jersey, b2b

Creating Top Of Mind Awareness For A Philadelphia Small Business

Nov 8, 2019 1:00:00 PM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Delaware Valley small business owner who wants to grab a share of the area's $101-billion retail market.

Advertising on Philadelphia radio provides local business owners with the most affordable way to move to the top of customers' minds. But, before discussing how to get remembered, we must understand why consumers forget.

Every second, local consumers are exposed to 11,000,000 pieces of data. A consumer's brain, however, is only capable of dealing with about 50 pieces of this data at a time. So, if my calculus is correct, a consumer forgets approximately 10,999,950 things every second.

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Topics Best Way To Advertise, Advertise In Philadelphia, return on investment, top of mind awareness, retail, store traffic, small business owner, radio advertising, frequency, repetition

Where Will Philadelphia Consumers Do Their Holiday Shopping?

Oct 31, 2019 11:15:00 AM / by Larry Julius

Delaware Valley shoppers are expected to spend $12 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Philadelphia radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, store traffic, best time to advertise, holiday shopping, consumer spending, small business owner, radio advertising, holiday spending

Market To Delaware Valley Pet Owners: Small Business Guide

Oct 28, 2019 8:18:00 AM / by Larry Julius

Delaware Valley small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $1.2 billion this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how local spending on furry companions breaks down:

  • Food: $477,474,000
  • Supplies/OTC Medicine: $256,205,000
  • Vet Care: $291,143,000
  • Live Pet Purchases: $22,062,000
  • Other Services: $34,937,000

The biggest month for sales of pet-related products and services in the Delaware Valley is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics Best Way To Advertise, newspaper advertising, retail, social media advertising, television advertising, small business owner, radio advertising, pet owners, pet owner

How Social Media Advertising Compares To Philadelphia Radio

Oct 24, 2019 8:37:00 AM / by Larry Julius

The first radio stations in the Delaware Valley went on-the-air in 1922.  Eighty-two years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Philadelphia area small business owners began to experiment with advertising.

By every key advertising metric, though, Philadelphia radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, social media advertising, Online Advertising, small business owner, radio advertising, facebook advertising

5 Facts Philly Business Owners Should Know About Radio Advertising

Oct 21, 2019 7:49:00 AM / by Larry Julius

Delaware Valley small business owners have depended on radio advertising to market their goods and services since 1922.  That's the year three local retailers each put a Philadelphia radio station on the air.  These included John Wanamaker's WOO, Strawbridge & Clothier's WFI, and Gimbel Brothers' WIP.

Today, there are 59 radio stations that serve Philadelphia and the Delaware Valley. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When WOO, WFI, and WIP began broadcasting, there were no TV stations in Philadelphia. Those would come 19 years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Philadelphia radio still make sense?  Here are five facts that serve to answer that question.

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Topics Small Business Advertising, Best Way To Advertise, Effective Advertising., advertising on Philadelphia radio, newspaper advertising, television advertising, small business owner, radio advertising

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