The first radio stations in the Delaware Valley went on-the-air in 1922. Eighty-two years later, Facebook inaugurated the social media era. Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.
As social media matured from a novelty to part of consumers' daily rituals, some Philadelphia area small business owners began to experiment with advertising.
By every key advertising metric, though, Philadelphia radio remains the best choice for a small business to market their goods and services. Here's why.