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The New SHEconomy: Is Your Delaware Valley Business Benefiting?

Oct 8, 2019 12:15:00 PM / by Larry Julius

Last week, according to Nielsen, 1,053,393 single, adult women tuned-in to a Philadelphia radio station.  This is 91.1% of every consumer who fits this description.

Why should Delaware Valley small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Best Way To Advertise, Advertise On Philadelphia Radio Stations, retail, marketing to women, SHEconomy, advertising to women

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