Advertise In Philadelphia Advertise In Philadelphia

Advertising In Philadelphia: Time For Local Jewelry Stores To Shine

Jun 13, 2020 8:39:34 AM / by Larry Julius

Despite the pandemic, Delaware Valley consumers are expected to spend $270 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $113 million worth of diamonds
  • $40 million worth of watches
  • $27 million worth of gold
  • $32 million worth of pearls and gemstones
  • $47 million in other goods and services

Philadelphia area business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to Delaware Valley consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Philadelphia radio.

Read More

0 Comments Click here to read/write comments

Topics Best Way To Advertise, Jewelry Store, bridal advertising, wedding advertising, retail, consumer spending, small business owner, radio advertising, small business, Retail Sales, retailer, retail stores, advertise on radio, jewelry

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts