Advertise In Philadelphia Advertise In Philadelphia

Where Will Philadelphia Consumers Do Their Holiday Shopping?

Oct 31, 2019 11:15:00 AM / by Larry Julius

Delaware Valley shoppers are expected to spend $12 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Philadelphia radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

Read More

0 Comments Click here to read/write comments

Topics retail, store traffic, best time to advertise, holiday shopping, consumer spending, small business owner, radio advertising, holiday spending

Advertising on Philly Radio At Night Proves To Be Smart Investment

Oct 1, 2019 9:32:00 AM / by Larry Julius

Is advertising on the radio just a day job for Delaware Valley small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, many of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

Last week, for instance, 3,830,493 adult consumers tuned-in to their favorite Philadelphia radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 61% of Delaware Valley consumers who listen to the radio during daylight hours, also tune in at night.

Read More

0 Comments Click here to read/write comments

Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertising In Philadelphia, advertise in delaware valley, best time to advertise

Subscribe To Advice

New call-to-action

Recent Posts