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Small Business Advertising In Philadelphia: Target The Cash

Mar 3, 2020 11:54:12 AM / by Larry Julius

Delaware Valley consumers spent more than $103 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 51.7% of retail dollars are spent by Philadelphia area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 41% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Delaware Valley small business owners to advertise.

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Topics Best Way To Advertise, newspaper advertising, retail, social media advertising, television advertising, store traffic, consumer spending, small business owner, radio advertising, small business, Retail Sales, retailer, baby boomers

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