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Smart Speaker Usage in Philadelphia: A Conversation With Alexa

Jun 23, 2022 1:18:39 PM / by Larry Julius

Me: Alexa, how many consumers in Philadelphia have access to a smart speaker?

Alexa: According to a recent Nielsen study, 1,334,636 Delaware Valley area adults own a smart speaker. This is 31.1% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Philadelphia consumers likely to own?

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Topics Advertise In Philadelphia, Advertising In Philadelphia, smart speakers, siri, amazon echo, google home, google, alexa, amazon, apple

Advertising On Philadelphia Radio: How Smart Speakers Add Value

Sep 28, 2021 1:31:07 PM / by Larry Julius

Since 1922 when WGL-AM signed on, Delaware Valley small business owners have been advertising on Philadelphia radio to market the goods and services they sell.

Lately, some of these advertisers are voicing concerns, though, that the accelerating use of smart speakers could erode the effectiveness of commercials on local stations. Current research, however, reveals that these devices actually extend the reach of the medium and its ad content.

More than 1.3 million consumers in Philadelphia have a smart speaker in their homes, according to Nielsen. This is 29.9% of the local adult population.

Smart speakers are internet-enabled devices controlled by spoken commands and capable of streaming audio content, relaying information, and communicating with other devices. 

According to the Cooperative Institutional Research Program (CIRP) data, Amazon Echo (aka Alexa) accounts for 69% of all smart speakers in use. Google's smart speaker makes up another 20% of the market. The remaining 11% of the market comprises Apple Home (aka Siri), Sonos, and Bose.

Philadelphia consumers can use their smart speakers to accomplish a diverse range of tasks, including accessing news, weather, and sports information; turning on lights in the house; shopping; and food delivery.

The most common use of a smart speaker, though, is streaming audio, including Philadelphia radio stations, according to eMarketer. Edison Research's Share of Ear Study indicates that consumers devote 13% of their total time using a smart speaker listening to AM/FM radio stations. This is second only to the time spent listening to Amazon Music at 19%.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Radio Listening, Effective Advertising., Streaming Audio, Online Advertising, small business owner, radio advertising, small business, smart speakers, siri, small business marketing, amazon echo, alexa, streaming media, hwo to advertise

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