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Wow!! Philadelphia Millennials Turn 40 This Year

Apr 29, 2021 3:02:33 PM / by Larry Julius

There are 1,099,646 millennials in the Philadelphia area.  The oldest of them turn 40 this year. According to The Pew Research Center, millennials comprise the generation of Americans born between 1981 and 1996.

As a consumer group, millennials account for an outsized percentage of retail spending. This generation represents 26% of the Philadelphia area population but almost one-third of metro-area sales. 

All in, Philadelphia millennials are expected to ring up more than $35.1 billion in purchases during 2021.  You name it, millennials are planning to buy it.

According to Nielsen, over the next 12 months, Philadelphia millennials will show up in huge numbers at auto dealerships, furniture stores, mattress stores, appliance stores, home improvement stores, and scores of other area retailers and service providers.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Millennials, roi, return on investment, retail, small business owner, small business, reach, reach and frequency, Retail Sales, retailer, retail stores, small business marketing, millennial parents, best way to advertise in philadelphia, retail spending, advertising reach

Who Listens To Philadelphia Radio?

Apr 23, 2021 7:32:00 AM / by Larry Julius

Every week, according to Nielsen, 88% of adult consumers tune in to a Philadelphia radio station. This is significantly more people than watch broadcast TV, local cable, or video streaming services. It's more than use social media sites like Facebook or Instagram.  And, it's more than read local newspapers.

Philadelphia radio is also the medium with the greatest reach among millennials, a generation that not only has embraced an abundance of online media options but also accounts for nearly a third of all local consumer spending.

This reach advantage is a crucial reason why local small business owners depend on Philadelphia radio to market their goods and services.

A study released this week by Edison Research and NPR discovered that their six distinct types of radio listeners. The study also examines how each group of listeners engages with both programming and advertising.  These distinctions are important for Philadelphia small business owners to understand.

The six listener categories as described in the study are:

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Radio Listening, Effective Advertising., Effective Radio Commercials, best time to advertise, small business owner, radio advertising, small business, reach, reach and frequency, small business marketing, share of ear, best way to advertise in philadelphia, advertising reach

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