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Where Do Delaware Valley Consumers Spend Their Money?

Oct 15, 2019 7:47:00 AM / by Larry Julius

Delaware Valley consumers are expected to spend $103.4 billion at retail this year, according to Nielsen. This means that every household, on average, will be paying out $50,228

To capture a larger share of these dollars, local small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, retail, consumer spending, small business owner

Holiday Shopping: Delaware Valley Retailers Prepare For A Big Year

Oct 11, 2019 7:17:00 AM / by Larry Julius

Delaware Valley consumers are expected to spend $12 billion on this year's holiday shopping, based on predictions by the National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most Delaware Valley retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, retail, christmas shopping, holiday shopping, black friday

The New SHEconomy: Is Your Delaware Valley Business Benefiting?

Oct 8, 2019 12:15:00 PM / by Larry Julius

Last week, according to Nielsen, 1,053,393 single, adult women tuned-in to a Philadelphia radio station.  This is 91.1% of every consumer who fits this description.

Why should Delaware Valley small business owners take note of this demographic? A study by investment bank Morgan Stanley finds 41% of working-age women are single. That number is expected to increase to 45% over the next ten years.

The study, called 'Growth of the SHEconomy', indicates that single women outspend the average household in many retail categories. Remarkably, says, Erica Sweeney of MarketingDive, "Women purchase more than half of products traditionally considered 'male' including autos, home improvement products, and consumer electronics."

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Best Way To Advertise, Advertise On Philadelphia Radio Stations, retail, marketing to women, SHEconomy, advertising to women

Delaware Valley Attorneys Depend On Advertising To Attract New Clients

Oct 4, 2019 9:35:08 AM / by Larry Julius

During the past 12 months, according to Nielsen research, 292,000 Delaware Valley households sought the help of an attorney. These consumers needed professional advice on matters including personal injury, bankruptcy, social security, workers'  compensation, real estate, divorce, estate planning, criminal defense, and business matters.

All in, legal services in the Philadelphia region cost consumers more than $1.2 billion in fees.

According to the US Labor Department, there are 18,280 lawyers in the Delaware Valley competing for that immense pool of revenue. So, how can a local attorney hope to lay claim to a share of that immense pool of cash?

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Topics Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, attorneys, lawyers, Online Advertising

Recession Advice For Delaware Valley Business Owners: Keep Advertising

Sep 27, 2019 8:41:00 AM / by Larry Julius

There have been more recessions in America than presidents, 47 vs. 45.  Many economists believe number 48 is looming.  

The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Delaware Valley small business owners sell fewer of their goods and services.

There is one thing a recession is not.  It is not a time for Philadelphia area small business owners to stop advertising.

One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."

What you had for breakfast this morning may prove Mr. Ford's observation.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advice, roi, return on investment, retail, recession

Delaware Valley Retail: How Business Owners Scare-Up Halloween Sales

Sep 25, 2019 3:14:00 PM / by Larry Julius

Based on information from the National Retail Foundation, Delaware Valley consumers will be spending $138 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the Philadelphia area are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of local small business enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, advertise in delaware valley, retail, store traffic, halloween

Political Advertising: How To Reach Likely Delaware Valley Voters

Sep 9, 2019 7:03:00 AM / by Larry Julius

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Delaware Valley, the most potent way to reach voters is on local radio.

Last week, for instance, 91.7% of all registered voters in the counties of Bucks, PA; Chester, PA; Delaware, PA; Montgomery, PA; Philadelphia, PA; Burlington, NJ; Camden, NJ;  and Gloucester, NJ. tuned-in to a Philadelphia radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.

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Topics Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, advertising on Philadelphia radio, political advertising, advertise in delaware valley, issue advertising

Meet 5 Successful Small Business Owners Who Advertise on Philly Radio

Sep 5, 2019 8:03:00 AM / by Larry Julius

Delaware Valley small business owners have  depended on radio advertising to market their goods and services since the first Philadelphia stations began broadcasting in 1922. 

As a matter of fact, the earliest area radio stations were owned by local retailers including Gimbel's, Wanamaker's, Lit Brothers, and Strawbridge & Clothier.

Today, thousands of small business owners still invest in radio advertising. Not only because it's the only local medium that can reach 3,830,493 consumers every week, but, most importantly, because it works.

Meet five of the of local business owners who advertise on Philadelphia radio to capture a significant share of the $93 billion Delaware Valley consumers will spend this year.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Effective Advertising., advertising on Philadelphia radio

Bridal & Wedding Advertising: How To Engage Delaware Valley Brides

Sep 3, 2019 8:07:00 AM / by Larry Julius

Next year, according to Nielsen, 154,702 people in the Delaware Valley will be getting married.  Assuming that those folks are hitching-up with each other, that means there will be 77,351 weddings. 

CostOfWedding.com reports that the average cost for these pending nuptials will be $30,684 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Philadelphia area who cater to the bridal market will be competing for a share of $2.4 billion.

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Topics Delaware Valley Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising In Philadelphia, advertising on Philadelphia radio, bridal advertising, wedding advertising

Mark Twain Has Advertising Advice For Delaware Valley Business Owners

Aug 29, 2019 7:23:00 AM / by Larry Julius

Mark Twain has some script writing advice for Delaware Valley small business owners who depend on radio advertising to market their goods and services.

"The difference between the almost right word and the right word is really a large matter - 'tis the difference between the lightning-bug and the lightning," advises Mr. Twain.

In other words, fill your commercials with lightning, not bugs!

Currently, according to the Oxford English Dictionary, there are 171,476 words in the English language. A handful of these words, small business owners can't use in their commercials on Philadelphia radio. The Supreme Court of the United States says so.

Of all the words that can be used in broadcast advertising, however, there is one word that should be shunned: 'get' and all of its nasty derivative forms including 'got' and 'gotten'.  Here's why.

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Topics Delaware Valley Small Business Owner, Philadelphia Small Business Owner, Small Business Advertising, Best Way To Advertise, Advertise On Philadelphia Radio Stations, Advertise In Philadelphia, Advertising In Philadelphia, Effective Advertising., Effective Radio Commercials, Copywriting, advertising on Philadelphia radio

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